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£114.00
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MACMILLAN Luxury Brands in Emerging Markets - Business Book
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Price distribution over 31 days • 1 price levels
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Most common price: £114 (31 days, 100.0%)
Price range: £114 - £114
Price levels: 1 different prices over 31 days
Description
Key Features
This MACMILLAN book provides clarity on key issues and trends for luxury brand professionals.
The text decodes luxury markets specifically within the primary BRIC emerging markets.
Students and academics can use this resource to study the effectiveness of luxury brand strategies.
It offers a rich resume of factors that influence how luxury brands operate in new territories.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 113733052X
- Category
- Books > Subjects > Biography
- Domain
- Amazon UK
- Release Date
- 11 March 2014
- Listed Since
- 01 November 2013
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