£114.69

MACMILLAN Understanding Luxury Fashion: Emotions, Society & Brand Building

Name: Understanding Luxury Fashion: Emotions, Society & Brand Building
Brand: MACMILLAN
Price: 114.69 GBP
Availability: InStock

Branding & Logo Design

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Description

This edited collection from Palgrave Macmillan provides a philosophical examination of luxury fashion studies, exploring why humans are drawn to luxury goods and experiences. The book addresses two core dimensions - emotions and society - before advancing into practical brand-building case studies that illustrate these concepts in action. With comparative analysis across countries and particular emphasis on the Chinese market, the work captures the ongoing growth and significant transformations reshaping the luxury fashion sector through fast-paced international expansion. Designed for academics, industry professionals, and students of fashion studies, this volume combines theoretical frameworks with real-world applications to deepen understanding of luxury brand dynamics and consumer psychology.

Key Features

Philosophical perspective on luxury fashion with focus on emotional and societal dimensions of brand appeal.

Comparative international analysis with emphasis on China's luxury market growth and expansion strategies.

Brand-building case studies that demonstrate practical applications of luxury fashion theory in real-world scenarios.

Part of the Palgrave Advances in Luxury series, offering academic rigor and contemporary industry insights.

Addresses fast international expansion and significant market changes reshaping the modern luxury fashion sector.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030256537
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 19 November 2019
Listed Since: 13 June 2019

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MACMILLAN Understanding Luxury Fashion: Emotions, Society & Brand Building

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