MACMILLAN Understanding Luxury Fashion - Palgrave Advances in Luxury

Explore the deep connection between human needs and the luxury market with this academic collection from Palgrave Macmillan. This book provides a philosophical look at why luxury exists, examining how emotions and social structures drive consumer behavior. By studying these two dimensions, readers gain a better understanding of how high-end brands are constructed and maintained in a global economy. The text offers a comparative analysis of different markets, with a specific focus on China. It tracks the rapid growth of the luxury sector and the shifts caused by fast international expansion. Whether you are studying fashion history, branding, or global markets, this volume provides the theoretical framework needed to understand the modern luxury landscape.