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£149.88
Routledge International Luxury Brand Strategy - Routledge Book
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Price distribution over 90 days • 2 price levels
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Most common price: £150 (81 days, 90.0%)
Price range: £137 - £150
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Description
Key Features
Routledge book covering luxury brand management theory and strategic practice applications.
Presents new theoretical models and solutions for creating worldwide luxury brands in modern markets.
Explores economic rules and management frameworks essential to luxury brand development.
Includes international case studies from major markets such as China and France.
Addresses luxury brand creation through multiple business dimensions and strategic approaches.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138614831
- Domain
- Amazon UK
- Release Date
- 22 November 2021
- Listed Since
- 28 November 2018
Barcode
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