£149.88

Routledge International Luxury Brand Strategy - Management Book

Name: Routledge International Luxury Brand Strategy - Management Book
Brand: Routledge
Price: 149.88 GBP
Availability: InStock

Reference

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Description

Master the complexities of high-end market management with International Luxury Brand Strategy by Routledge. This essential resource bridges the gap between academic theory and real-world practice, providing a roadmap for building and maintaining a global presence in the modern era. Readers will explore how luxury brands are constructed through the application of economic rules and the adoption of modern management models. The text covers multiple business dimensions, offering a comprehensive view of how firms navigate the changing landscape of the twenty-first century. By studying these new theoretical models, professionals and students can find effective solutions for brand development on a worldwide scale. To ensure practical understanding, the book utilizes specific case studies drawn from major international markets, including China. This approach allows you to see how theoretical concepts apply to actual market scenarios, making it an invaluable tool for anyone studying business management or luxury brand development.

Key Features

Connects theoretical models with practical applications to help you develop successful worldwide luxury brands in the twenty-first century.

Provides a detailed overview of how luxury brands are created through the strategic application of economic rules.

Explains how firms adopt new management models across multiple business dimensions to maintain a competitive edge.

Includes real-world case studies from international markets such as China to illustrate complex management issues.

Offers new theoretical solutions designed for the specific challenges of the modern global luxury market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138614831
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 22 November 2021
Listed Since: 28 November 2018

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Routledge International Luxury Brand Strategy - Management Book

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