The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury) - Image 1

£100.08

MACMILLAN The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

Name: The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)
Brand: MACMILLAN
Price: 100.08 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£100 today · previous high £100 · all-time low £100

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 57 days • 57 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 57 days • 1 price levels

Days at Price

Price Analysis

Most common price: £100 (57 days, 100.0%)

Price range: £100 - £100

Price levels: 1 different prices over 57 days

Description

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies. From the Back Cover What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies. About the Author Beata Stępień is Professor in the Department of International Management at the Poznań University of Economics and Business, Poland. She has published widely on consumer behaviour and multinational companies. Her recent research has focused on how value is created in new luxury markets.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030512207
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 13 October 2021
Listed Since: 16 September 2021

Barcode

No barcode data available

MACMILLAN The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury)

Interpretations of Luxury: Exploring the Consumer Perspective

Springer Interpretations of Luxury - Palgrave Advances in Luxury

Routledge Contemporary Issues in Luxury Brand Management Book

Routledge International Luxury Brand Strategy - Management Book

Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Routledge Studies in Luxury Management)

Edward Elgar Research Handbook on Luxury Branding - Business Book

Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation (Routledge Studies in Luxury Management)

The Evolution of Luxury

Marketing Luxury Services: Concepts, Strategy, and Practice

Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

Luxury Marketing & Management

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Mastering Luxury Management)

Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Consumption Patterns Of The Middle Class In Contemporary China

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Routledge Luxury Marketing and Brand Strategy Book

The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Routledge Studies in Luxury Management)

Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage (Mastering Luxury Management)

Business With Purpose: Advancing Social Enterprise

Sustainable Luxury: An International Perspective - Macmillan

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)