Apparel Merchandising: The Line Starts Here - Image 1

£76.86

Bloomsbury Apparel Merchandising: The Line Starts Here

Name: 0826497039
Brand: Bloomsbury
Price: 76.86 GBP
Availability: InStock

Textile & Costume

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Description

Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today s challenges for both apparel manufacturers and retailers in meeting the consumer s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.

Product Specifications

Brand: Bloomsbury
Format: Paperback
ASIN: 1609015398
Category: Books > Subjects > Arts & Photography > Decorative Arts & Design > Textile & Costume
Domain: Amazon UK
Release Date: 10 April 2014
Listed Since: 23 February 2013

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Bloomsbury Apparel Merchandising: The Line Starts Here

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