Marketing Communication Strategies for Fashion Brands - Image 1

£55.90

GRIN Verlag Marketing Communication Strategies for Fashion Brands

Name: Marketing Communication Strategies for Fashion Brands
Brand: GRIN Verlag
Price: 55.9 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£56 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 77 days · 77 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 77 days • 1 price levels

Days at Price

Price Analysis

Most common price: £56 (77 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 77 days

Description

Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of Applied Sciences Mönchengladbach , language: English, abstract: To successfully communicate a fashion brand, not only the advertising message itself has to match with the relevant target group, but also the right media have to be used to address the target group. Communication that wants to catch the brands' target group and wants to be noticed has to meet exactly their lifestyle and attitude. Solely methods of mass communication do not reach the individual target audiences anymore. That is why new ways of communication become more important. This thesis provides a framework of marketing communication strategies, traditional and up-to-date ones, which can be applied to the target groups of the fashion market. Those strategies can be combined almost unlimited. However, the media planning should be carried out target group oriented. With the help of four relevant target audiences and their use of media will be exemplified how a brand can find the suitable strategies for its target group. Knowing how to define whether a strategy was successful, is just as important as gaining the attention of customers through this strategy. Therefore, it will be determined which measurements of efficiency are applicable for which marketing communication strategies.

Product Specifications

Brand: GRIN Verlag
Format: paperback
ASIN: 3656858497
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 January 2015
Listed Since: 23 January 2015

Barcode

No barcode data available

GRIN Verlag Marketing Communication Strategies for Fashion Brands

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Werbung, Mode und Design

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Sustainable Fashion Quest: Innovations in Business and Policy

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Digital Marketing: Analyzing its Transversal Impact

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Designing Clothes: Culture and Organization of the Fashion Industry

21st Century Communication: A Reference Handbook

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Eine explorative Untersuchung zu den Hintergründen des Kaufverhaltens von Luxusmarkenproduktfälschungen am Beispiel von Handtaschen

Perspectives on Design and Digital Communication: Research, Innovations and Best Practices: 8 (Springer Series in Design and Innovation, 8)

The Dynamics of Fashion

Marketing Planning Guide

Perspectives on Design and Digital Communication - Springer

Business to Business Marketing: Relationships, Networks, and Strategies

Strategic Market Management: Global Perspectives