Fashion Marketing, Second Edition: Contemporary Issues - Image 1

£90.36

Routledge Fashion Marketing, Second Edition: Contemporary Issues

Name: Fashion Marketing, Second Edition: Contemporary Issues
Brand: Routledge
Price: 90.36 GBP
Availability: InStock

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Description

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750668970
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 24 November 2006
Listed Since: 20 December 2006

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Routledge Fashion Marketing, Second Edition: Contemporary Issues

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