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£165 today · previous high £165 · all-time low £150

Routledge Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage

Amazon

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£164.84 £148.01 £151.68 £155.35 £159.03 £162.70 £166.37 26 July 2026 01 August 2026 07 August 2026 13 August 2026 20 August 2026
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Description

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm’s growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 November 2017
Listed Since
04 April 2017

Barcode

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