Marketing Fashion: A Global Perspective - Image 1

£99.29

Bloomsbury Marketing Fashion: A Global Perspective

Name: Marketing Fashion: A Global Perspective
Brand: Bloomsbury
Price: 99.29 GBP
Availability: InStock

Fashion

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£99 today · usual range £56–£100 · best ever £56

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Description

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behaviour, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.

Product Specifications

Brand: Bloomsbury
Format: paperback
ASIN: 1609010787
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 24 July 2012
Listed Since: 07 November 2011

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Bloomsbury Marketing Fashion: A Global Perspective

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