Chinese Consumers and the Fashion Market (Springer Series in Fashion Business) - Image 1

£118.00

Springer Chinese Consumers and the Fashion Market (Springer Series in Fashion Business)

Name: Chinese Consumers and the Fashion Market (Springer Series in Fashion Business)
Brand: Springer
Price: 128.05 GBP
Availability: InStock

White

International

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Most common price: £115 (26 days, 29.9%)

Price range: £73 - £128

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Description

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

Product Specifications

Brand: Springer
Colour: White
Format: hardcover
ASIN: 9811084289
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 March 2018
Listed Since: 18 January 2018

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Springer Chinese Consumers and the Fashion Market (Springer Series in Fashion Business)

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