Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) - Image 1

£54.10

Springer Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

Name: Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)
Brand: Springer
Price: 53.96 GBP
Availability: InStock

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Description

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319291386
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 20 April 2016
Listed Since: 12 December 2015

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Springer Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

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