£38.28

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£38 today · all-time low £37 (Aug 2026) · usually £38

Bloomsbury Chinese Economic Transition and International Marketing Strategy

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Price History & Forecast

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Last 68 days · 68 data points (no recent data)

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£40.18 £36.28 £37.13 £37.98 £38.83 £39.68 £40.54 28 July 2026 13 August 2026 30 August 2026 16 September 2026 03 October 2026
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Price Distribution

Price distribution over 68 days • 3 price levels

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Current Price
38 days 8 days · current 22 days 0 10 19 29 38 £37 £38 £40 Days at Price

Price Analysis

Most common price: £37 (38 days, 55.9%)

Price range: £37 - £40

Price levels: 3 different prices over 68 days

Description

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 March 2003
Listed Since
09 December 2006

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No barcode data available

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