Chinese Economic Transition and International Marketing Strategy - Image 1

£37.18

Bloomsbury Academic Chinese Economic Transition and International Marketing Strategy

Name: Chinese Economic Transition and International Marketing Strategy
Brand: Bloomsbury Academic
Price: 37.18 GBP
Availability: InStock

International

It has never been this cheap. We have no record of a lower price.

£37 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 79 days · 79 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 79 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £64 (43 days, 54.4%)

Price range: £37 - £65

Price levels: 4 different prices over 79 days

Description

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1567205879
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 30 March 2003
Listed Since: 09 December 2006

Barcode

No barcode data available

Bloomsbury Academic Chinese Economic Transition and International Marketing Strategy

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Developing International Business in the Context of Culture and Ethics in Transformation: The Example of China: 2899 (Europaische Hochschulschriften Reihe 5: Volks- und Betriebswirtschaft)

Management and Organizations in Transitional China (Routledge Studies in International Business and the World Economy)

Understanding a Changing China: Key Issues for Business

Business in Contemporary China

Transition and Development in China: Towards Shared Growth

International Marketing in Fast Changing Environment: 24 (Advances in International Marketing, 24)

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Strategic Rethinking: Connecting Local-Global Business Models

The Chinese Business Environment: An Annotated Bibliography (Advances in Chinese Economic Studies series)

The Globalisation of Chinese Business Firms

China and the World Economy: Transition and Challenges

Marketing in Central and Eastern Europe (East-West Business)

Chinese Culture, Organizational Behavior, and International Business Management

Routledge - International Business in China Book

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

Research Handbook on the Globalization of Chinese Firms (Research Handbooks in Business and Management series)

Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

Foreign Business in China and Opportunities for Technological Innovation and Sustainable Economics

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)

Contemporary Euromarketing: Entry and Operational Decision Making

Routledge China and Global Value Chains - ICT Sector Book

International Business in China: Understanding the Global Economic Crisis