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Routledge Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Amazon

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£60.99 £57.69 £58.41 £59.13 £59.85 £60.57 £61.29 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Description

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 January 2000
Listed Since
15 February 2007

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