£53.34

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Developing International Business in the Context of Culture and Ethics in Transformation: The Example of China: 2899 (Europaische Hochschulschriften Reihe 5: Volks- und Betriebswirtschaft)

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£53 today · all-time low £52 (Jun 2026) · usually £52

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£53.89 £51.71 £52.19 £52.66 £53.14 £53.61 £54.09 25 April 2026 13 May 2026 01 June 2026 20 June 2026 09 July 2026

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Price levels: 3 different prices over 76 days

Description

In an era of globalization, a central question is how to develop business activities across cultural divides. Two years of participating observation were spent in China to analyze the history and culture of the country, as well as the legal, political and education systems. The study also includes subjects more directly linked to business activities: the definition of economic regions, changes in the national economic model and their impact on the Chinese people, and finally business practices in China. Based on these findings, a guide for doing business in a foreign culture is presented. This addresses the process of building business step by step from preparing for market entry and understanding government policy and relevant laws to investigating the environment and starting the operation. Special attention is paid to Human Resource Management and relationship building including personal and public relations.

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