£178.15

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£178 today · previous high £178 · all-time low £162

Routledge Chinese Business: Landscapes and Strategies

Amazon

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£178.15 £160.08 £164.02 £167.96 £171.91 £175.85 £179.79 25 July 2026 04 August 2026 15 August 2026 25 August 2026 05 September 2026
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33 days 10 days · current 0 8 17 25 33 £162 £178 Days at Price

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Price range: £162 - £178

Price levels: 2 different prices over 43 days

Description
It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138918245
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
21 June 2017
Listed Since
18 January 2017

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