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Springer Fashion and Film - Moving Images and Consumer Behavior

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Description

Explore the growing impact of moving images on consumer behavior in the fashion industry with this Springer Series in Fashion Business book. This text examines how fashion retail and apparel companies utilize video content across both physical and digital platforms. From traditional media like cinema and television to modern applications in social media and high street stores, the book analyzes how visual storytelling shapes the consumer experience. Readers gain a data-oriented analysis of current industry trends and future outlooks regarding moving images. The content covers essential topics such as fashion company identity films and the evolving role of video in the retail landscape. This resource is designed for those studying the intersection of fashion business and digital media consumption.

Key Features

This Springer publication explores the use of moving images in fashion retail and apparel companies.

The book provides a data-oriented analysis of current industry standards and future outlooks.

Content covers moving image applications in traditional media like cinema and TV.

Learn about modern video usage in social media and high street retail environments.

The text examines specific areas like fashion company identity films and consumer behavior.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 September 2020
Listed Since
28 September 2020

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