Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 - Image 1

£113.45

Springer Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Name: Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
Brand: Springer
Price: 113.45 GBP
Availability: InStock

Arts & Photography

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Description

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030813207
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 21 September 2021
Listed Since: 19 August 2020

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Springer Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

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