£124.31

Springer Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

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£149.99 £121.74 £127.91 £134.07 £140.23 £146.39 £152.56 10 June 2024 24 October 2024 10 March 2025 25 July 2025 09 December 2025

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Description

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 September 2021
Listed Since
19 August 2020

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