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Springer Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

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Description

Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 May 2018
Listed Since
21 May 2018

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