Springer Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World

Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand (Classroom Companion: Business)

Springer

Public Branding and Marketing: A Global Viewpoint

Springer

Corporate Social Responsibility in a Dynamic Global Environment: Sustainable Management in Challenging Times (CSR, Sustainability, Ethics & Governance)

Springer

Strategic Agility in Dynamic Business Environments: Unveiling Foundations, Current Perspectives, and Future Directions (International Series in Advanced Management Studies)

Springer

Strategic Agility in Dynamic Business Environments: Unveiling Foundations, Current Perspectives, and Future Directions (International Series in Advanced Management Studies)

Springer

Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts (International Series in Advanced Management Studies)

Springer

Developing and Managing Innovation in a Fast Changing and Complex World: Benefiting from Dynamic Principles

Springer

The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements (Innovatives Markenmanagement)

Springer

Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact (Future of Business and Finance)

Springer

Organisational Change Management for Sustainability (Strategies for Sustainability)

Springer

Organisational Change Management for Sustainability (Strategies for Sustainability)

Springer

Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

Springer

Conscientious Branding: How the World's Leading Companies Manage Their Brands in the Modern Era

Strategic Management and Innovation Strategies: From the Perspective of Revisiting Dynamic Capabilities

Springer

Multinationale Unternehmen aus Schwellenländern und Europa: Herausforderungen und Strategien

Springer

Leadership for Digital Transformation: Navigating the Journey (Digital Transformation and Innovation)

Springer

Strategic Brand Management: Surviving the Competitive Environment

Routledge

Digitalization and Cultural Change: Strategies for the Modern Work Environment – A Guide

Springer

Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World (Mastering Luxury Management)

Routledge

Language, Society and the State in a Changing World

Springer

Management of Innovation and Product Development: Integrating Business and Technological Perspectives

Springer

Personal, Educational and Organizational Transformation: Leading During Times of Metacrisis (Future of Business and Finance)

Springer

Digital Brand Management: Understanding Consumers and Communication in the Digital Age (Routledge Studies in Marketing)

Routledge

Sustainable Business Change: Project Management Toward Circular Economy

Springer