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Springer Advances in Digital Marketing and eCommerce: Third International Conference, 2022 (Springer Proceedings in Business and Economics)

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Description

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
08 June 2022
Listed Since
07 April 2022

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