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Reshaping Marketing Science in Wholesaling and Retailing (Advances in Marketing, Customer Relationship Management, and E-Services)

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£250.80 £238.26 £243.28 £248.29 £253.31 £258.32 £263.34 28 July 2026 02 August 2026 08 August 2026 13 August 2026 19 August 2026
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Description

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 August 2024
Listed Since
27 August 2024

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