£50.00

Retail Category Management: The Ultimate Guide to Winning at the Shelf

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Description

The book was written for those who want to learn a simple and understandable definition of merchandising. Recognize why merchandising solutions impact customer's product choices and their movement through the store. With this book you will: understand what merchandising actually is; know the main goals of merchandising; find out about sensorial actions that appeal to crucial human senses: sight, hearing, smell, taste and touch; discover the relevance of color in merchandising.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 February 2025
Listed Since
09 February 2025

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No barcode data available

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