Industrial Marketing Strategy, 3rd Edition: Third Edition - Image 1

£40.85

Wiley Industrial Marketing Strategy, 3rd Edition: Third Edition

Name: Industrial Marketing Strategy, 3rd Edition: Third Edition
Brand: Wiley
Price: 40.85 GBP
Availability: InStock

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Description

Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: * The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing * Guidelines for implementing the value proposition throughdistribution and marketing communications * The role of marketing in the broader context of business andcorporate-level strategic planning * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 047111989X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Publication Date: 17 April 1995
Listed Since: 09 February 2007

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Wiley Industrial Marketing Strategy, 3rd Edition: Third Edition

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