£38.99

Wiley Industrial Marketing Strategy, 3rd Edition: Third Edition

Price data last checked 68 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

Last 23 days • 23 data points (No recent data available)

Historical
Generating forecast...
£39.28 £38.96 £39.03 £39.10 £39.17 £39.24 £39.31 25 January 2026 30 January 2026 05 February 2026 10 February 2026 16 February 2026

Price Distribution

Price distribution over 23 days • 1 price levels

Days at Price
23 days 0 6 12 17 23 £39 Days at Price

Price Analysis

Most common price: £39 (23 days, 100.0%)

Price range: £39 - £39

Price levels: 1 different prices over 23 days

Description
Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: * The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing * Guidelines for implementing the value proposition throughdistribution and marketing communications * The role of marketing in the broader context of business andcorporate-level strategic planning * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling

Product Specifications
Brand
Wiley
Format
paperback
ASIN
047111989X
Category
Books > Special Features
Domain
Amazon UK
Publication Date
17 April 1995
Listed Since
09 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Industrial Marketing Strategy (Wiley Series on Marketing Management)
95% match

Industrial Marketing Strategy (Wiley Series on Marketing Management)

£103.00 12 Jan 2026
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
94% match

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

Routledge

£47.06 18 Feb 2026
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
93% match

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

Routledge

£148.84 11 Feb 2026
International Marketing Research
93% match

International Marketing Research

Wiley

£48.19 21 Feb 2026
Strategic Marketing Management: Planning, implementation and control
93% match

Strategic Marketing Management: Planning, implementation and control

Routledge

£45.68 31 Jan 2026
Strategic Marketing Management: Planning, implementation and control
93% match

Strategic Marketing Management: Planning, implementation and control

Routledge

£179.40 12 Jan 2026
Marketing Management for the Hospitality Industry: A Strategic Approach
92% match

Marketing Management for the Hospitality Industry: A Strategic Approach

Wiley

£116.98 19 Apr 2026
The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)
92% match

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

Springer

£126.17 23 Jan 2026
Marketing Planning Guide
92% match

Marketing Planning Guide

Routledge

£145.00 09 Mar 2026
Strategic Marketing: Plannning and Control
92% match

Strategic Marketing: Plannning and Control

Routledge

£189.20 25 Feb 2026
The Sage Handbook of Industrial Marketing
92% match

The Sage Handbook of Industrial Marketing

Sage Publications

£119.56 05 Feb 2026
Managing Business Relationships, 3rd Edition
92% match

Managing Business Relationships, 3rd Edition

Wiley

£40.19 22 Feb 2026
Sage Publications Business-to-Business Marketing Textbook
92% match

Sage Publications Business-to-Business Marketing Textbook

Sage Publications

£128.00 20 Apr 2026
Strategic Marketing Management - The Framework, 10th Edition
92% match

Strategic Marketing Management - The Framework, 10th Edition

Cerebellum Press

£44.95 08 Jan 2026
Global Marketing: Strategy, Practice, and Cases
92% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£159.70 13 Dec 2025
Marketing Research
92% match

Marketing Research

£104.89 09 Jan 2026
Global Marketing: Strategy, Practice, and Cases
92% match

Global Marketing: Strategy, Practice, and Cases

Routledge

£59.99 20 Apr 2026
Competitive Marketing: A Strategic Approach
92% match

Competitive Marketing: A Strategic Approach

Cengage Learning EMEA

£104.00 26 Feb 2026
Strategic Marketing Management - The Framework, 10th Edition
92% match

Strategic Marketing Management - The Framework, 10th Edition

£54.95 09 Feb 2026
The Portable MBA in Marketing: 31 (The Portable MBA Series)
92% match

The Portable MBA in Marketing: 31 (The Portable MBA Series)

Wiley

£65.00 22 Feb 2026
Strategic Market Management, European Edition
92% match

Strategic Market Management, European Edition

Wiley

£47.28 22 Feb 2026
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
92% match

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

McGraw-Hill Education

Out of Stock 24 Jan 2026
Entrepreneurial Marketing: How to Develop Customer Demand
92% match

Entrepreneurial Marketing: How to Develop Customer Demand

£43.09 12 Jan 2026
Strategic Market Management: Global Perspectives
92% match

Strategic Market Management: Global Perspectives

Wiley

£47.11 17 Feb 2026