Industrial Products: A Guide to the International Marketing Economics Model (Haworth Series in International Business, 10) - Image 1

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Routledge Industrial Products: A Guide to the International Marketing Economics Model (Haworth Series in International Business, 10)

Name: Industrial Products: A Guide to the International Marketing Economics Model (Haworth Series in International Business, 10)
Brand: Routledge
Price: 94.99 GBP
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Description

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1560244259
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 19 April 1994
Listed Since: 08 December 2006

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Routledge Industrial Products: A Guide to the International Marketing Economics Model (Haworth Series in International Business, 10)

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