Industrial Marketing Strategy (Wiley Series on Marketing Management) - Image 1

Out of stock

This item is currently unavailable

Wiley Industrial Marketing Strategy (Wiley Series on Marketing Management)

Name: Industrial Marketing Strategy (Wiley Series on Marketing Management)
Brand: Wiley

Call Centre Management

Gone for 47 days. Could come back at any time — we're watching for you.

Out of stock 47 days · last price £103 · longest previous gap was 1 days

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 50 days · 50 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 50 days • 1 price levels

Days at Price

Price Analysis

Most common price: £103 (50 days, 100.0%)

Price range: £103 - £103

Price levels: 1 different prices over 50 days

Description

This updated edition of an industrial marketing text, while emphasizing the uniqueness of industrial marketing, focuses on the applicability of basic marketing management concepts to the special problems of the industrial marketer. The text has been revised to include new material, concepts and examples in such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and management and marketing communication. New sections have been included on product development, national account management, customer service, information technology and price signalling. Synopsis This updated edition of an industrial marketing text, while emphasizing the uniqueness of industrial marketing, focuses on the applicability of basic marketing management concepts to the special problems of the industrial marketer. The text has been revised to include new material, concepts and examples in such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and management and marketing communication. New sections have been included on product development, national account management, customer service, information technology and price signalling.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471617032
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 July 1991
Listed Since: 15 December 2006

Barcode

No barcode data available

Wiley Industrial Marketing Strategy (Wiley Series on Marketing Management)

Gone for 47 days. Could come back at any time — we're watching for you.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Industrial Marketing Strategy, 3rd Edition: Third Edition

Case Studies for Industrial and Business Marketing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing, 7)

The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Management for Professionals)

Business to Business Marketing Management: A Global Perspective

Business-to-Business Marketing

Marketing Skills in Practice: Developing a Successful Marketing Career

Internal Marketing: Tools and concepts for customer-focused management (Chartered Institute of Marketing (Paperback))

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Strategy and Management of Industrial Brands: Business to Business - Products and Services

Strategic Marketing Planning and Control: Plannning and Control

Business to Business Marketing Management: A Global Perspective

The Art & Science of Marketing: Marketing for Marketing Managers

International Marketing: Winning in the New Global Economy

Industrial Organization: Markets and Strategies

International Marketing ISE

Business to Business Marketing: Relationships, Networks, and Strategies

International Marketing Strategy: Analysis, Development and Implementation

Market-Driven Management: Strategic and Operational Marketing

Industrial Marketing

International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Sage Publications Business-to-Business Marketing Textbook

Loose-leaf Edition Marketing

Essentials of Marketing

The Sage Handbook of Industrial Marketing