Strategic Market Creation: A New Perspective on Marketing and Innovation Management - Image 1

£51.59

Wiley Strategic Market Creation: A New Perspective on Marketing and Innovation Management

Name: Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Brand: Wiley
Price: 51.59 GBP
Availability: InStock

illustrations

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£52 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 36 days • 36 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 36 days • 1 price levels

Days at Price

Price Analysis

Most common price: £52 (36 days, 100.0%)

Price range: £52 - £52

Price levels: 1 different prices over 36 days

Description

The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Wiley
Model: illustrations
Format: paperback
ASIN: 0470694270
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 December 2009
Listed Since: 22 January 2008

Barcode

No barcode data available

Wiley Strategic Market Creation: A New Perspective on Marketing and Innovation Management

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Management Of Innovation Strategy In Japanese Companies: 13 (Japanese Management and International Studies)

Routledge Creativity and Innovation for Managers Book

Routledge - The Cultural Side of Innovation Book

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Innovation Support in Latin America and Europe: Theory, Practice and Policy in Innovation and Innovation Systems

Corporate Innovation (RLE Marketing): Marketing and Strategy: 02 (Routledge Library Editions: Marketing)

Strategic Innovation: New Game Strategies for Competitive Advantage

The Innovation Engine for Growth: An Actionable Roadmap to Thriving in a Hyper-Competitive World

The Handbook of Technology and Innovation Management

Strategic Management of Innovation and Design

Creativity and Innovation: Theory, Research, and Practice

Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location (Economic Geography Series)

Digital Marketing

The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook: 27 (Series on Technology Management)

OPEN INNOVATION RESEARCH, MANAGEMENT AND PRACTICE: 23 (Series on Technology Management)

Handbook of Research on Innovative Systems for Business: Technologies and Applications (Premier Reference Source)

Routledge Innovation as Strategic Reflexivity - Management Book

Systems of Innovation: Technologies, Institutions and Organizations (Science, Technology & the IPE)

Creative Management and Development (Published in association with The Open University)

New Products Management

Rethinking Innovation: Global Perspectives

Technology for Creativity and Innovation: Tools, Techniques and Applications (Advances in Human and Social Aspects of Technology)

Product Development Strategy: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs

Global Perspectives on Technological Innovation ~ VOL. 1: Volume 1 (Contemporary Perspectives on Technological Innovation, Management and Policy)