£51.59

Wiley Strategic Market Creation: A New Perspective on Marketing and Innovation Management

illustrations

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Description
The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Key Features

New

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Dispatch same day for order received before 12 noon

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Product Specifications
Brand
Wiley
Model
illustrations
Format
paperback
ASIN
0470694270
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
30 December 2009
Listed Since
22 January 2008

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