£114.36

McGraw-Hill Education New Products Management

Name: New Products Management
Brand: McGraw-Hill Education
Price: 132.13 GBP
Availability: InStock

Management Science

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Description

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Product Specifications

Brand: McGraw-Hill Education
Format: hardcover
ASIN: 0073529885
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 16 November 2007
Listed Since: 22 June 2007

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McGraw-Hill Education New Products Management

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