£52.87

McGraw-Hill Education New Products Management

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£114.36 £46.72 £61.48 £76.24 £90.99 £105.75 £120.51 11 March 2026 24 March 2026 06 April 2026 19 April 2026 02 May 2026

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Description

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 November 2007
Listed Since
22 June 2007

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