£97.99

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McGraw-Hill Education New Products Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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Description

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 August 2002
Listed Since
06 February 2007

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