Wiley New Product Development: Design and Analysis Book

Master the complexities of bringing new ideas to life with New Product Development: Design and Analysis. Part of the New Dimensions In Engineering Series, this book offers a practical approach based on real-world methods used by industry leaders like Goodyear Aerospace and Hewlett-Packard. This resource provides specific guidelines and a wealth of data to help you achieve rapid and efficient development. By utilizing a systems theory that works both vertically through management structures and horizontally across various functional departments, you can streamline your entire organizational process. Learn how to integrate top-tier tools with appropriate techniques to ensure your projects meet strict performance objectives and stay within budget. Whether you are managing a team or executing technical tasks, this book serves as a comprehensive guide for navigating the lifecycle of product innovation.