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Design in Business

Commercial

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Description

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.

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Product Specifications

Format: paperback
ASIN: 0273643746
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 23 November 2001
Listed Since: 11 February 2007

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Design in Business

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