Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch - Image 1

£60.17

Wiley Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch

Name: Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch
Brand: Wiley
Price: 60.17 GBP
Availability: InStock

Mechanical & Material Engineering

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£60 today · all-time low £58 (May 2026) · usually £59

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 77 days · 77 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 77 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £60 (40 days, 51.9%)

Price range: £59 - £61

Price levels: 3 different prices over 77 days

Description

PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.

Key Features

Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch

Product_Type: ABIS_BOOK

Brand: Wiley

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1119780136
Category: Books > Subjects > Scientific, Technical & Medical > Engineering > Mechanical & Material Engineering
Domain: Amazon UK
Release Date: 01 April 2022
Listed Since: 10 August 2020

Barcode

No barcode data available

Wiley Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Successful Product Development: Speeding from Opportunity to Profit

Routledge New Product Development - Successful Innovation Book

Managing Development New Products: Achieving Speed and Quality Simultaneously Through Multifunctional Teamwork

Product Design: A Practical Guide to Systematic Methods of New Product Development

Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach

Network Based High Speed Product Development (River Publishers Series in Multi Business Model Innovation, Technologies and Sustainable Business)

Design Methodology for Future Products: Data Driven, Agile and Flexible

Product Development: A Structured Approach to Consumer Product Development, Design, and Manufacture

Product Design and Development Handbook: An Innovative, Entrepreneurial, and Structured Approach for Engineering Capstone and Industry Projects

Produkte mit Profil: Spitzenmanager und Ihre Wege zum Erfolg (FAZ - Gabler Edition)

Product Life Cycles and Product Management

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers

Software Product Management: Finding the Right Balance for YourProduct Inc. (Management for Professionals)

Engineering Design: A Survival Guide to Senior Capstone

Chief Product Officer A Complete Guide

Product Realization: Going from One to a Million

Product Strategy and Management

Wertanalyse - das Tool im Value Management (VDI-Buch)

Software Product Management: Finding the Right Balance for YourProduct Inc. (Management for Professionals)

Product and Systems Development: A Value Approach

Product Development Teams: Advances in Interdisciplinary Studies of Work Teams: Vol.5

Mastering Disruption and Innovation in Product Management: Connecting the Dots (Management for Professionals)

Digitalisierung und Innovation: Planung - Entstehung - Entwicklungsperspektiven

Creo Parametric 11.0 Black Book (Edition9)