£37.77

Gabler Verlag Produkte mit Profil: Spitzenmanager und Ihre Wege zum Erfolg (FAZ - Gabler Edition)

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Description

Neue Managementmethoden sind gefordert. Haufig melden sich aber nur diejenigen zu Wort, die sich mit Fragen der Untemeh mensftihrung theoretisch beschaftigen. Denn Fiihrungskrafte haben nur in den seltensten Fallen geniigend Zeit, das Wissen niederzu schreiben, das sie in den Iahren angesammelt haben. Die tagliche Arbeit nimmt sie zu stark in Anspruch. Deshalb kommen Managementerfahrungen, die sich iiber langere Zeit bewahrt haben, in vielen Veroffentlichungen zu kurz. Das macht das Dilemma offensichtlich, in dem sich die Management lehre befindet: Managementpraktiken, die sich als erfolgreich herausgestellt ha ben, werden viel zu wenig beachtet, weil sie von denen, die damit vertraut sind, selten vermittelt werden k6nnen. An ihre Stelle tre ten Managementmethoden, die theoretisch schliissig sind, sich aber praktisch noch nicht bewiihren konnten. Hier setzt deshalb "Produkte mit Profil" an. Gemeinsam mit Ver tretem aus Theorie und Praxis wurde ein struktureller Rahmen ge schaffen, der in vier Phasen die Entwicklung und Einfiihrung eines Produktes am Markt beschreibt: Phase l: Entwickeln einer marktfiihigen Idee Phase 2: Umsetzung der Idee in ein Produkt Phase 3: Angebot des Produktes am Markt Phase 4: Betreuung von Kunde und Produkt Danach wurden Fiihrungskrafte von Untemehmen unterschiedli cher Branchen gebeten, aus ihrer Sicht den Hintergrund ihres Er folges beim Management des Produktes zu beschreiben. Anschlie Bend wurde jede Darstellung jeweils der Phase zugeordnet, in der sich die Erfolgsgeheimnisse am besten herausstellen. 6 Vorwort Die Resonanz auf diese Idee war so groB, daB die 17 ausgewiihlten Untemehmen sowohl eine Vie1zah1 von Branchen a1s auch alle vier Phasen gleichmaBig abdecken.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 August 2012
Listed Since
14 July 2013

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