£155.00

Routledge New Product Development - Successful Innovation Book

Name: Routledge New Product Development - Successful Innovation Book
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

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Description

Stay ahead of your competitors with New Product Development by Routledge. This book addresses a common and expensive weakness for many companies: the lack of adequate processes for creating new products. By understanding how to manage innovation, you can help your organization overcome stagnation and maintain a competitive edge in any industry. This volume examines the requirements of new product development in great detail. It places these processes within the context of your overall corporate strategy to ensure every new idea supports your long-term goals. Whether you are looking to improve current workflows or build a new innovation framework from the ground up, this book provides the necessary guidance. Designed for professionals and businesses, the content is packed with practical information that you can put into effect immediately. It serves as a guide for anyone looking to become a successful innovator by teaching you how to plan and execute effective development strategies. Transform your approach to innovation and keep your company on the leading edge with this insightful business resource.

Key Features

Improve your competitive position by learning how to overcome common weaknesses in the new product development process.

Gain a detailed understanding of the specific requirements needed to move a product from idea to market success.

Connect your innovation efforts to your broader corporate strategy to ensure long-term business growth.

Apply practical information immediately to your current business operations regardless of your specific industry.

Learn how to plan effective development cycles to help you become a more successful innovator in your field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789015668
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 12 December 2002
Listed Since: 30 December 2006

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Routledge New Product Development - Successful Innovation Book

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