£169.33

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£169 today · previous high £169 · all-time low £141

Routledge New Product Development: Successful Innovation - Routledge

Amazon

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£169.33 £138.53 £145.25 £151.97 £158.69 £165.41 £172.13 28 July 2026 13 August 2026 30 August 2026 15 September 2026 02 October 2026
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Price distribution over 67 days • 2 price levels

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28 days 39 days · current 0 10 20 29 39 £141 £169 Days at Price

Price Analysis

Most common price: £169 (39 days, 58.2%)

Price range: £141 - £169

Price levels: 2 different prices over 67 days

Description

New Product Development by Routledge is a comprehensive guide designed to help businesses and innovators overcome common weaknesses in bringing products to market successfully. This practical resource examines the detailed requirements of new product development within the broader context of corporate strategy, offering actionable insights that can be implemented immediately. Whether you work in manufacturing, technology, consumer goods, or any other industry, this book equips you with the knowledge and frameworks needed to stay competitive and lead your market. By understanding the planning stages, competitive landscape analysis, and strategic alignment of product development initiatives, readers gain the tools to transform ideas into profitable market successes. The volume combines theory with real-world applications, making it an essential reference for product managers, entrepreneurs, executives, and anyone involved in bringing innovations to market.

Key Features

New Product Development by Routledge addresses the systematic planning and execution of successful product launches across industries.

The Routledge guide integrates corporate strategy with new product development processes to ensure market alignment and competitive advantage.

This practical book provides immediately actionable information that organisations can implement to strengthen their innovation capabilities.

New Product Development serves as a reference for overcoming common marketplace weaknesses and accelerating time-to-market for new offerings.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 December 2002
Listed Since
30 December 2006

Barcode

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