£54.72

J. Ross Publishing Innovation, Development and Commercialization: Case Studies and Key Practices for Market Leadership

illustrations

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Price levels: 2 different prices over 82 days

Description

To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. "Innovation, Product Development and Commercialization" uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.

Key Features

New

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Dispatch same day for order received before 12 noon

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Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 August 2007
Listed Since
23 January 2007

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