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J. Ross Publishing Innovation, Development and Commercialization: Case Studies and Key Practices for Market Leadership

Name: Innovation, Development and Commercialization: Case Studies and Key Practices for Market Leadership
Brand: J. Ross Publishing
Price: 55.13 GBP
Availability: InStock

illustrations

Management Science

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Description

To succeed in the 21st century, firms must integrate their business, market, technology, and resource strategies into a holistic product approach and match technological innovation to market opportunities. "Innovation, Product Development and Commercialization" uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match technological advances to newly emerging market opportunities. It also shows how to manage portfolios of technologies and products for market leadership, and presents real case studies of businesses that embody these principles for success and continued improvement.

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Product Specifications

Brand: J. Ross Publishing
Model: illustrations
Format: hardcover
ASIN: 1932159703
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 August 2007
Listed Since: 23 January 2007

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J. Ross Publishing Innovation, Development and Commercialization: Case Studies and Key Practices for Market Leadership

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