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PEARSON EDUCATION Pearson Innovation Management and New Product Development 7th Ed

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Description

Master the complexities of modern business with Innovation Management and New Product Development, 7th Edition, by Trott. Published by Pearson Education, this established textbook provides an evidence-based approach to managing innovation across various sectors. Whether you are studying manufacturing, services, or entrepreneurship, this book offers practical insights into managing technology and new product development. Designed for a wide range of contexts, the content covers small to large organisations and applies to both the private and public sectors. Stay current with the latest developments and discussions in the field through this comprehensive guide to innovation and management strategy.

Key Features

This 7th Edition textbook by Trott is an established resource for innovation management and technology management.

Pearson Education provides an evidence-based approach suitable for studying new product development and entrepreneurship.

The content applies to diverse sectors including manufacturing, services, and both private and public organisations.

Gain insights into managing innovation within various scales of business, from small to large organisations.

Stay updated on the latest developments and current discussions happening within the field of innovation management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 December 2020
Listed Since
18 November 2020

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