£48.57

Wiley Managing Innovation - Management Textbook

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£48.57 £43.16 £44.34 £45.52 £46.70 £47.88 £49.06 08 July 2026 18 July 2026 29 July 2026 08 August 2026 19 August 2026

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Description

Master the complexities of innovation management with this bestselling textbook from Wiley. This new edition provides a strong knowledge base and develops a creative, entrepreneurial management mindset for modern professionals. Designed for students and practitioners, it offers practical, evidence-based tools to manage technology and new product development effectively. Using an integrated process approach, the book helps you build the unique skill set needed to lead innovation processes across the commercial, public, and social sectors. This updated version includes new data and methods to ensure you stay current with evolving market and organizational changes.

Key Features

This Wiley textbook provides a strong knowledge base for managing innovation, technology, and new product development.

The content helps develop a creative and entrepreneurial management mindset for various professional sectors.

Use practical, evidence-based tools and resources to manage innovation processes effectively.

An integrated process approach helps students understand the skills required for commercial, public, and social sectors.

This new edition is fully updated with new data and methods to support modern management needs.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
05 December 2024
Listed Since
19 November 2024

Barcode

No barcode data available

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