£184.58

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£185 today · previous high £185 · all-time low £172

Routledge Creativity and Strategic Innovation Management Book

Amazon

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Description

Master the connection between creativity and innovation with this essential guide from Routledge. This book provides a unique framework by integrating innovation management with change management. By treating creativity as the process and innovation as the result, authors Goodman and Dingli offer a strategic approach to navigating rapidly changing market conditions. This revised second edition is updated to address the modern business landscape. It includes new sections on contemporary themes such as sustainability and the use of social media in innovation management. This text serves as a guide for survival and success in evolving markets through structured creative processes.

Key Features

This Routledge publication integrates innovation management with change management and creativity.

The text defines creativity as the process and innovation as the result for a strategic management approach.

A revised second edition includes new sections on contemporary themes like social media use.

The book addresses modern innovation management topics including sustainability.

Authors Goodman and Dingli provide directions for value in changing market conditions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 April 2017
Listed Since
22 October 2016

Barcode

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