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Routledge Creativity and Innovation in Business and Beyond

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Description

Creativity and Innovation in Business and Beyond explores the vital relationship between creative thought and practical innovation. While many economies focus on the catchphrase of innovation to drive national competitiveness, this volume examines how creativity serves as the essential prerequisite for that progress. Part of the Routledge Studies in Innovation, Organizations and Technology series, this book looks at these dynamics through social science perspectives and policy implications. Beyond the standard business and management discussions, the text provides insights from a wide range of experts in fields such as policy and history. It illustrates how creativity spurs innovation and how innovation, in turn, enables further creativity. This multidisciplinary approach offers a deep look at how these processes function across the social sciences, providing valuable context for understanding modern economic performance.

Key Features

This Routledge publication is part of the Studies in Innovation, Organizations and Technology series.

The book provides social science perspectives on how creativity drives innovation in modern economies.

Expert contributions cover diverse fields including policy and history to explain innovation dynamics.

Each copy is supplied in new and mint condition to ensure high quality for your collection.

Orders received before 12 noon are dispatched the same day for fast delivery.

All books include guaranteed packaging and a no quibbles returns policy for your peace of mind.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 December 2010
Listed Since
16 July 2010

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