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Routledge The Routledge Companion to Creativity (Routledge Companions in Business, Management and Marketing)

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Description
Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including: innovation and entrepreneurship creativity and design environmental influences knowledge management meta-theories of creativity personal creativity structured interventions. Comprising contributions written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415773172
Category
Books > Subjects > Arts & Photography > Decorative Arts & Design > Industrial Design
Domain
Amazon UK
Release Date
20 November 2008
Listed Since
17 August 2007

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