£124.92

Routledge - The Cultural Side of Innovation Book

Name: Routledge - The Cultural Side of Innovation Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Knowledge Management

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Description

Many discussions regarding the knowledge-based economy equate innovation solely with technology. This book challenges that view by placing culture at the center of the conversation. It explores how innovation is embedded within cultural and social contexts, noting that ignoring these factors can hinder the diffusion and success of new ideas. This volume provides a deep look into the various forms of innovation, covering the history, sociology, and economics of the field. By integrating insights from marketing and psychology into a complexity theory framework, the text offers a unique perspective on how social environments shape progress. It is an essential resource for those looking to understand the relationship between organizational technology and the social structures that support it.

Key Features

Explores the connection between innovation and cultural or social contexts to prevent barriers to successful diffusion.

Provides a broad overview of innovation through the lenses of history, sociology, and economics.

Integrates specialized insights from the fields of marketing and psychology for a multi-dimensional perspective.

Uses a complexity theory framework to examine how different forms of innovation function in the real world.

Part of the Routledge Studies in Innovation, Organizations and Technology series for academic depth.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415716195
Category: Books > Subjects > Business, Finance & Law > Management > Knowledge Management
Domain: Amazon UK
Release Date: 12 November 2018
Listed Since: 01 May 2013

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Routledge - The Cultural Side of Innovation Book

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