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Routledge The Cultural Side of Innovation - Routledge Studies Book

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Description

This Routledge book reframes innovation by placing culture at the centre of discussions often dominated by technology alone. Most conversations about the knowledge-based economy overlook how cultural and social contexts shape innovation, yet these contexts are essential to an innovation's diffusion and ultimate success. The book offers a comprehensive introduction to innovation's various forms, tracing the history, sociology, and economics of innovation through integrated insights from marketing and psychology. By exploring innovation through a complexity theory framework, the book demonstrates why neglecting cultural dimensions can impede adoption and market penetration. Ideal for professionals, academics, and students in management and knowledge management seeking to understand innovation as a socio-cultural phenomenon rather than purely a technological one.

Key Features

Examines how cultural and social contexts directly influence innovation diffusion and commercial success in the knowledge-based economy.

Provides a comprehensive introduction covering the history, sociology, and economics of innovation across multiple disciplines.

Integrates insights from marketing and psychology to explain innovation through complexity theory frameworks.

Part of the Routledge Studies in Innovation, Organizations and Technology series, positioning it within established academic scholarship.

Addresses the gap between technology-focused innovation discussions and the cultural factors that determine real-world adoption.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 November 2018
Listed Since
01 May 2013

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