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£155 today · previous high £155 · all-time low £143

Routledge Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-location (Economic Geography Series)

Amazon

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£154.59 £141.86 £144.64 £147.42 £150.19 £152.97 £155.75 26 July 2026 15 August 2026 04 September 2026 24 September 2026 14 October 2026
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Description

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 September 2012
Listed Since
13 July 2012

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