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£185 today · previous high £185 · all-time low £172

Routledge Strategic Innovation: New Game Strategies for Competitive Advantage

Amazon

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£184.58 £170.41 £173.50 £176.59 £179.69 £182.78 £185.87 25 July 2026 04 August 2026 15 August 2026 25 August 2026 05 September 2026
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Description

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 February 2009
Listed Since
24 September 2008

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