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£103.94

McGraw-Hill Education Innovation Management: Systemic Framework and China's Exploration (BUSINESS BOOKS)

Name: Innovation Management: Systemic Framework and China's Exploration (BUSINESS BOOKS)
Brand: McGraw-Hill Education
Price: 103.94 GBP
Availability: InStock

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Description

The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for business school students of Innovation Management, managers, and practitioners alike. In this new text, authors Jin Chen and Gang Zheng examine innovation from the perspectives of strategy, internal processes, resource management, and organizational culture. Numerous case studies, illustrating both successes and failures in innovation, include Tesla, P&G, Apple, Uber, Google, NVIDIA, Haier Group, Motorola, and Nokia. Staring from a systematic introduction to the types, process and models of innovation, the authors present a strategical management framework that includes models for indigenous innovation, total innovation, open innovation and holistic innovation. They outline the key roles played by management of capital, information and knowledge systems, human resources, and IP rights. Organizational systems that are designed to stimulate innovation within the corporation are detailed, and finally the authors examine the future of innovation management, focusing the need for sustainable innovation that recognized the importance of environmental and ecological concerns. About the Author Jin Chen is the professor of innovationmanagement at Department of Innovation, Entrepreneurship and Strategy ofTsinghua University School of Economics and Management, and also the Directorof Research Center of Technological Innovation of Tsinghua University. Hisresearch areas are managing R&D and technological innovation, and innovationpolicy, and he has consulted on innovation for many Chinese companies. He haspublished papers at leading international journals and is now the Editor inChief for Global Transitions, International Journal of Innovation Studies, International Journal of Knowledge Management Studies and International Journal ofTechnoentrepreneurship. Gang Zheng is an associate professor oftechnology and innovation management and deputy chair of Department ofInnovation, Entrepreneurship & Strategy, at the School of Management, Zhejiang University, P.R.China. He is also the founding director of ZhejiangUniversity Technology Venture Program (ZTVP), as well as Venture-lab of SiliconValley in Zhejiang University, China. He has published numerous papers inChinese management studies and continues to be an active scholar in the area ofstrategic management of technology and innovation, and technologyentrepreneurship. He also serves as a consultant and trainer in the fields oftechnology and innovation management, as well as project management.

Product Specifications

Brand: McGraw-Hill Education
Format: Hardcover
ASIN: 1260452514
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 March 2019
Listed Since: 12 December 2018

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McGraw-Hill Education Innovation Management: Systemic Framework and China's Exploration (BUSINESS BOOKS)

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