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Edward Elgar Publishing Services, Experiences and Innovation - Research Integration Guide

Name: Services, Experiences and Innovation - Research Integration Guide
Brand: Edward Elgar Publishing
Price: 130.0 GBP
Availability: InStock

Economics

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Description

This comprehensive academic work addresses the evolving landscape of consumer behaviour and modern innovation research. As consumers increasingly prioritise experiences over traditional products, organisations must adapt their approach to service and experience innovation. The book provides an integrated framework for analysing the complex interdependencies between innovation, services and experiences in contemporary markets. Organised into thematically distinct sections, it explores systemic innovation, practice-based innovation and technology-driven approaches. Published by Edward Elgar Publishing, this resource offers researchers, academics and business professionals essential insights into how service innovation differs from traditional manufacturing-focused research. The contributors present evidence-based strategies for understanding and implementing experience-centred business models. This reference is particularly valuable for those seeking to bridge the gap between theoretical innovation frameworks and practical service delivery applications.

Key Features

Explores systemic innovation and practice-based innovation approaches across service and experience sectors.

Provides integrated analysis framework for understanding interdependencies between innovation, services and experiences.

Published by Edward Elgar Publishing, a leading academic press for business and economics research.

Addresses the shift in consumer preference from product purchases towards experiential and service investments.

Offers thematically organised chapters that facilitate targeted research on specific innovation domains.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1788114299
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 November 2018
Listed Since: 04 June 2018

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Edward Elgar Publishing Services, Experiences and Innovation - Research Integration Guide

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Services, Experiences and Innovation - Research Integration Guide

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Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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