£80.99

PEARSON EDUCATION Product Strategy and Management

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£105.49 £56.54 £67.22 £77.90 £88.58 £99.26 £109.94 09 June 2024 08 November 2024 09 April 2025 08 September 2025 08 February 2026

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Price range: £61 - £105

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Description

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Key Features

New

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Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
19 April 2007
Listed Since
09 December 2006

Barcode

No barcode data available

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