£92.78

PEARSON EDUCATION Product Strategy and Management

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£92.78 £79.81 £82.64 £85.47 £88.30 £91.13 £93.96 26 April 2026 11 May 2026 26 May 2026 10 June 2026 26 June 2026

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Description

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 April 2007
Listed Since
09 December 2006

Barcode

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