£45.00

Vibrant Publishers Creating And Managing The Product Mix (Legend in Marketing)

Price data last checked 63 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£45 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 28 days • 28 data points (No recent data available)

Historical
Generating forecast...
£45.00 £42.75 £43.65 £44.55 £45.45 £46.35 £47.25 11 March 2026 17 March 2026 24 March 2026 31 March 2026 07 April 2026

Price Distribution

Price distribution over 28 days • 1 price levels

Days at Price
28 days 0 7 14 21 28 £45 Days at Price

Price Analysis

Most common price: £45 (28 days, 100.0%)

Price range: £45 - £45

Price levels: 1 different prices over 28 days

Description

Legend in Marketing: Creating and Managing the Product Mix by Philip Kotler Unlock the secrets of successful product management with Philip Kotler’s “Legend in Marketing: Creating and Managing the Product Mix.” This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business. In this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to: -- Craft a product mix that meets market needs and aligns with your strategic objectives. -- Effectively manage and balance your product portfolio for optimal performance. -- Address and overcome challenges related to product lifecycle and market positioning. -- Apply real-world examples and case studies to refine your approach and achieve business success. Perfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don’t miss out on this invaluable resource for mastering the art of product mix management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 September 2024
Listed Since
26 September 2024

Barcode

No barcode data available

Similar Products You Might Like

The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)
96% match

The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

Springer

£33.43 09 Feb 2026
Product Life Cycles and Product Management
96% match

Product Life Cycles and Product Management

By

£52.37 22 Feb 2026
Product Strategy and Management
96% match

Product Strategy and Management

PEARSON EDUCATION

£80.99 08 Feb 2026
Product Marketing for Technology Companies
96% match

Product Marketing for Technology Companies

Routledge

£51.91 28 Feb 2026
Digital Product Management: Frameworks – Tools – Cases
96% match

Digital Product Management: Frameworks – Tools – Cases

£54.01 07 Jan 2026
Product Marketing for Technology Companies
96% match

Product Marketing for Technology Companies

Routledge

£138.27 12 Jan 2026
Product Lifecycle Management: Ein Leitfaden für Product Development und Life Cycle Management
95% match

Product Lifecycle Management: Ein Leitfaden für Product Development und Life Cycle Management

Springer

£47.17 23 Feb 2026
The Product Manager Interview: 167 Actual Questions and Answers
95% match

The Product Manager Interview: 167 Actual Questions and Answers

£45.99 07 Jan 2026
The Product Manager's Handbook 4/E (GENERAL FINANCE & INVESTING)
95% match

The Product Manager's Handbook 4/E (GENERAL FINANCE & INVESTING)

McGraw-Hill Education

£52.75 17 Mar 2026
Product and Services Management
95% match

Product and Services Management

Sage Publications

£24.74 17 Feb 2026
Successful Product Development: Speeding from Opportunity to Profit
95% match

Successful Product Development: Speeding from Opportunity to Profit

Wiley

£57.03 11 Mar 2026
Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing
95% match

Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing

Happy about

£89.41 09 Jan 2026
Product Lifecycle Management (Volume 2): The Devil is in the Details: 0 (Decision Engineering)
95% match

Product Lifecycle Management (Volume 2): The Devil is in the Details: 0 (Decision Engineering)

Springer

£149.30 10 Apr 2026
Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age
95% match

Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

Edward Elgar Publishing

£101.00 23 Feb 2026
Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch
95% match

Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch

Wiley

£59.87 17 Mar 2026
Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers
95% match

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers

£44.23 15 Apr 2026
Product Lifecycle Management (Volume 4): The Case Studies (Decision Engineering)
95% match

Product Lifecycle Management (Volume 4): The Case Studies (Decision Engineering)

Springer

£104.45 27 Feb 2026
Managing Development New Products: Achieving Speed and Quality Simultaneously Through Multifunctional Teamwork
95% match

Managing Development New Products: Achieving Speed and Quality Simultaneously Through Multifunctional Teamwork

Wiley

£86.39 22 Feb 2026
Successful Marketing Strategy for High-tech Firms (Technology management library)
95% match

Successful Marketing Strategy for High-tech Firms (Technology management library)

Artech House

£76.00 31 Mar 2026
Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach
95% match

Contemporary Quality Function Deployment for Product and Process Innovation: Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach

World Scientific Publishing Company

£69.00 07 Mar 2026
Practical Product Management for Engineers
95% match

Practical Product Management for Engineers

£98.66 12 Apr 2026
Software Product Management: The ISPMA®-Compliant Study Guide and Handbook
95% match

Software Product Management: The ISPMA®-Compliant Study Guide and Handbook

£77.62 21 Jan 2026
Creating and Marketing New Products and Services
95% match

Creating and Marketing New Products and Services

CRC Press

£90.00 07 Jan 2026
Product Design: A Practical Guide to Systematic Methods of New Product Development
95% match

Product Design: A Practical Guide to Systematic Methods of New Product Development

CRC Press

£85.74 21 Apr 2026