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McGraw-Hill Education McGraw-Hill The Product Manager's Handbook 4/E - Business Guide

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Description

Navigate the complexities of the modern business landscape with the fourth edition of The Product Manager's Handbook by McGraw-Hill Education. This updated guide provides the essential tools needed to manage products effectively in a fluid and unpredictable market. Whether you are working in a specialized niche or a broad industry, the core techniques and tools remains applicable to your professional needs. This edition has been fully revised to address current challenges, offering expanded coverage of product development processes and modern intelligence-gathering techniques, including the use of social media. It also places a stronger focus on international business issues, helping you prepare for global market demands. This book serves as an indispensable resource for professionals seeking to maintain a competitive edge through proven methodologies and updated industry insights.

Key Features

Updated guidance for modern business environments to help you manage products in unpredictable and fluid markets.

Expanded coverage of product development processes to streamline your workflow and management strategies.

Modern intelligence-gathering techniques including social media insights to keep your product strategy current.

Increased focus on international issues to prepare you for the complexities of global business operations.

Versatile methodologies that apply across various industries to ensure your skills remain relevant anywhere.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 August 2011
Listed Since
07 March 2011

Barcode

No barcode data available

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