Practical Product Management for Engineers

"Nehal and Phillip simplified a complex process that requires a lot of planning and research. Companies must identify customer needs, design a product or service that meets those needs, develop a marketing strategy, and launch the product. By following these steps, companies can create a successful product or service that meets customer needs and provides a competitive advantage. This involves creating a launch plan that outlines the steps needed to bring the product to market. This includes creating a website, advertising, and creating a distribution network." - David Kubera, Senior Manager of Programs Management at L3 Harris "If you want to understand how to connect the technical and business aspects of product development, Practical Product Management for Engineers is a must-read. It covers everything from creating ideas to go-to-market strategies and even includes helpful tips for communicating with stakeholders. Whether you're an engineer looking to transition into product management or a seasoned product manager seeking to improve your skills, this book is an essential resource that will help you succeed!" - Alexandra Moeser, Owner and Regenerative Marketer of Alexandramoeser Inc.