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Information Science Reference Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Name: Digital Product Management, Technology and Practice: Interdisciplinary Perspectives
Brand: Information Science Reference

Balanced Scorecard

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Description

Products that can be stored, produced, and disseminated in a digital form can be referred to as digital products. Digital products involve some combination of text, images, audio, video, and computer programs. They have unique advantages such as very low marginal costs for production, storage, and distribution, but also involve the disadvantage of increased opportunities for product piracy. Digital Product Management, Technology, and Practice: Interdisciplinary Perspectives covers a wide range of digital product management issues and offers some insight into real-world practice and research findings. Experts in several disciplines from around the world offer their views on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades.

Product Specifications

Brand: Information Science Reference
Format: Hardcover
ASIN: 1616928778
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 15 October 2010
Listed Since: 01 April 2010

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Information Science Reference Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

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