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Cambridge University Press Digital Innovation and Entrepreneurship

Name: Digital Innovation and Entrepreneurship
Brand: Cambridge University Press

Economics

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Description

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108470505
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 12 July 2018
Listed Since: 06 January 2018

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Cambridge University Press Digital Innovation and Entrepreneurship

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